Unica Snapped Up By Big Blue for $480 Million
August 16, 2010 Timothy Prickett Morgan
If you thought that IBM was not in the application software business, you are wrong. It is just not in the ERP and related software businesses, but Big Blue most certainly is interested in boosting its software portfolio and therefore its revenues and profits. And to that end, IBM last week snapped up another software company in the e-commerce space, called Unica, for a stunning $480 million. Unica is a public company that specializes in interactive marketing, something that Big Blue itself sure could use a little help with–particularly when it comes to the |