IBM Wheels and Deals on Power 570s and 595s in Q2
May 11, 2009 Timothy Prickett Morgan
There are only three marketing levers in the information technology business: technology, price, and FUD. Without a refresh for top-end Power Systems as part of the April 28 release of the product line, IBM needs to pull one of these three levers, and the technology lever is stuck along with Power6 and Power6+ clock speeds at 5 GHz, and fear, uncertainty, and doubt don’t really work on your own customer base so much as someone else’s. So that leaves price. And late last week, Big Blue pulled the price lever, kicking out two separate promotions, one on Thursday for the |