IBM Lotus Adds Handles to Information Overload
January 23, 2007 Dan Burger
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IBM Lotus has every intention of using Britney Spears. Not as a spokesperson, for God sakes, but as an example. Spears dominates the social networking phenomenon like Big Blue wishes it could. Specifically, Lotus wants to apply social networking to business processes and team collaboration efforts. Not that Britney doesn’t mean business, but IBM has very different ideas about putting social networking tools into the hands of business professionals in organizations around the world. In the words of Michael Rhodin, general manager at IBM Lotus, the collaborative capabilities of social software–portals, e-mail, integrated document collaboration, and unified communications–are “enterprise-ready.” That’s |
