System i Awareness Campaign Depends on Print Advertising Effectiveness
October 23, 2006 Dan Burger
Are you feeling out of control? Within the confines of the data center, IBM says it can fix that. And to the extent that reducing IT complexity can simplify the goal of reaching business objectives, Big Blue is saying it has the silver bullet. It’s called the System i and its current advertising message is “i want control.” The idea is to attack server sprawl, attack IT complexity, and reduce the pain and suffering of those whose lives are devoted to babysitting a 24-hour IT care center. Can such a message strike a nerve with companies and IT staffs? I |