The X Factor: The IT Department Matters as Much as the CIO
July 21, 2008 Timothy Prickett Morgan
Ever since I have been in the information technology publishing business, the publishers who I have worked for as well as the companies that I have run myself have all toyed with the idea of launching what is called in the lingo a C-level publication. Something for chief executive officers, chief financial officers, and chief information officers. The reason why publishers think about doing this is simple: They believe that they could charge a premium for either the content or the advertising that supports it–or a mix, if they use a mixed model–because these are the people who either cut |