IBM Chases HP and Sun Unix Shops with Power Rewards
April 28, 2008 Timothy Prickett Morgan
Seeking to capitalize on the sunsetting of Hewlett-Packard‘s PA-RISC Superdome and HP 9000 machines and to convert the vast base of UltraSparc-II and UltraSparc-III machinery with the Sun Microsystems brand on it, IBM has launched a frequent buyers club marketing program called Power Rewards to try to convert the HP-UX and Solaris bases to Power6-based gear running AIX and/or Linux. The deal offers customers migrations services of a specified cash value based on a point scoring system that is tied to the Sun and HP iron being replaced. Why can’t IBM just say it is giving away migration services |