Survey Says: CEOs Trust Their Guts More than Data to Make Decisions
November 20, 2006 Timothy Prickett Morgan
|
Here is what it means to be human. After companies have spent untold trillions of dollars creating computer systems to process business transactions and give them the data that can help business leaders make better decisions, chief executive officers polled recently say that gut feelings are more influential than hard numbers about their own business or those of competitors. That conclusion is drawn from a poll of 252 CEOs of companies based in the United States performed by PRWeek, a magazine dedicated to PR professionals, Burson-Marsteller, one of the big public relations firms, and Millard Brown, a market research |