SAP Plants Its Flag in Mid-Market Territory with SaaS Apps
September 24, 2007 Timothy Prickett Morgan
Application software giant SAP certainly is not the first company to bring hosted applications to market on a subscription basis to the midrange market, but the German company’s top executives made it clear at the launch in New York last week of the forthcoming “A1S” product line, officially called Business ByDesign, that SAP intended to dominate the mid-market much as it currently does for applications aimed at the largest enterprises in the world. The stakes are high, and SAP took great pains to explain why it has moved slowly and deliberately as it chases the mid-market with a software as |