IBM Expands VIP to All Systems for Precision Sales
April 21, 2008 Timothy Prickett Morgan
In the wake of the merger of the System i and System p Power-based server lines over the past several months, IBM is taking its Vertical Industry Program, or VIP, marketing approach from the former System i division and applying it as a strategy to peddle the entire portfolio of servers and storage through its newly constituted Business Systems division. Business Systems, you will remember, was created in January 2007 as the marketing machine aimed at small and medium businesses. The System i adopted the VIP approach to sales, which has very precise application providers working very precise geographies to |