IBM Reaches Out to Midmarket Business Partners
July 28, 2008 Timothy Prickett Morgan
As I explained in last week’s issue when I tried to suss out how the midrange market continues to evolve, all the big IT players and plenty of small ones have set their sights on the small and medium business (SMB) market as a means of trying to grow their own businesses. And the reason is simple: the S and M portions of the economy are growing their IT spending at a substantially higher pace than the E, or enterprise, portion of the economy. But to succeed in the midrange, you can’t just concentrate on customers. You also have to |